Customer feedback is a crucial aspect of the business world. Only the best tools should be used for this task. Customer feedback enables you to gain important information from your customers that you can’t get anywhere else. Knowing what customers need is a hard task, but tools have evolved a lot over the years.
By gathering better customer feedback, you can shape your business to perfectly fit your customers’ needs and retain clients for much longer. Pairing this data with online marketing tools and other data analytics is also incredibly helpful. Today, we’ll be talking about the best tools to use for customer feedback.
Sprinklr allows you to make a digital customer platform, akin to social media. It’s a fantastic way to engage visitors, answer their most common questions, and allow them to provide feedback through the app itself. Customer support cases can now be resolved quickly and easily through a built-in support case system.
Not only that, but customers can also see user-generated content which helps them make the wisest buying choices. The gamification of the system means community members are engaged and willing to communicate with your business.
One of the most reputable customer feedback tools on this list. Userbrain is integrated with companies such as Red Bull Mobile and Spotify, two major mobile platforms. Userbrain’s main function is to record the behaviour of your users and allow you to fix problems as they occur.
If a customer is finding it hard to access a certain section of the site or has trouble purchasing an item, this tool lets you know immediately. Userbrain is also a strong platform to use for QA testing, as you can easily record the experiences of new features from users worldwide.
Another reputable company, this tool is used by the likes of Shopify and Adobe for their corporate networks. The platform is built by marketers, for marketers, so it’s a very visual platform for such users. Through heat maps and in-depth user recordings, the site lets you see feedback in real-time.
Hotjar has conversion funnels that let you know immediately when your site visitors are dropping off, and how you can make those rates bounce back up again. It also has an in-depth feedback system, letting you know which fields on surveys take a long time to be answered by customers.
Typeform is among the best customer feedback tools for landing and retaining clients. The users have an active role in the use of this platform, as its main hook is its conversational way of surveying customers. Through the use of high-end graphic design, Typeform lets users engage on a personal level with your brand.
The process is engaging in ways a lot of other customer feedback tools would feel stilted. The surveys are seen in real-time as well, allowing for simple analytics and quick insights into what your customers think about your business.
For businesses looking to up their reviews, Reevoo is the best tool for the job. Reevoo curates reviews from customers who have used your services and allows for the best transparency regarding your business. Transparency is important to customers, so the use of this tool communicates that you trust your customers, and they should also trust you.
Reevoo emails your customers and simply asks them to submit a review. From there, their answers can be used as data for surveys and other polls done for your business. It’s the best tool for businesses that value reliability and trust in their customers.
Lyft and MongoDB use this customer feedback tool for their corporate social media platforms. Canny is a tool best used for centralizing all your product decisions and services into an easy-to-use package. It’s also handy for planning a roadmap of your business based on customer feedback and offering real-time updates to features for your business.
Canny offers many tiers of plans for any sized business. For those looking to implement customer feedback quickly and directly to major plans for the business, Canny is one of the best tools out there thanks to its centralised platform.
Clarabridge is one of the most advanced customer feedback tools on the market right now. It utilises AI and machine learning in its framework to review hundreds of surveys, polls, and feedback simultaneously across all platforms.
In layman’s terms, it automatically analyses all of your customer feedback to provide you with a clear answer of what your customers want. The utility of Clarabridge comes from how many social media platforms it can integrate with. The ability to gain a snapshot of what your customers think across all of your platforms is incredibly useful.
There are several customer feedback tools out there, but the ones mentioned here are some of the best tools for specific uses. It’s important to do your research on what kind of feedback tools your business needs. Do you need social media integration? Automated surveys? Honest reviews? All of these things and more should be accounted for when choosing your customer feedback tool.
Carl Matthew Hamilton
Carl has the experience required to solve any IT queries & manage your IT infrastructure.
With over 20 years in the IT industry and a vast amount of experience and author of 300 posts and many more waiting to be published.